Examining why and when market share drives profit

Bhattacharya, A, Morgan, NA and Rego, LL (Accepted: 2021) Examining why and when market share drives profit. Journal of Marketing. ISSN 0022-2429 (In Press)


  • Bhattacharya, A
  • Morgan, NA
  • Rego, LL
Copyright, Publisher and Additional Information: This is protected by copyright. All rights reserved. This is an author produced version of an article accepted for publication in Journal of Marketing. Uploaded in accordance with the publisher's self-archiving policy.
  • Accepted: 23 June 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 06 Jul 2021 12:45
Last Modified: 25 Jun 2023 22:42
Status: In Press
Publisher: SAGE Publications