Brand Orientation: Conceptual extension, scale development and validation

Piha, L, Papadas, K and Davvetas, V (2021) Brand Orientation: Conceptual extension, scale development and validation. Journal of Business Research, 134. pp. 203-222. ISSN 0148-2963



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Keywords: Brand orientation; Scale development; Marketing department power; Market orientation
  • Accepted: 15 May 2021
  • Published (online): 29 May 2021
  • Published: September 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 27 May 2021 14:45
Last Modified: 18 Mar 2023 01:40
Status: Published
Publisher: Elsevier
Identification Number: