The overarching role of international marketing: Relevance and centrality in research and practice

Samiee, S, Katsikeas, CS orcid.org/0000-0002-8748-6829 and Hult, GTM (2021) The overarching role of international marketing: Relevance and centrality in research and practice. Journal of International Business Studies. ISSN 0047-2506

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2021 Academy of International Business All rights reserved. This is an author produced version of an article published in Journal of International Business Studies. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: international marketing-business; central role of marketing; market entry; exporting; relationship management; firm performance
Dates:
  • Accepted: 29 March 2021
  • Published (online): 18 May 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 18 May 2021 12:01
Last Modified: 19 Aug 2021 15:12
Status: Published online
Publisher: Springer Nature
Identification Number: https://doi.org/10.1057/s41267-021-00433-2

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