Recency effects in the buffering of negative news by corporate social responsibility advertising

Han, J.H., Davies, G. and Grimes, A. (2021) Recency effects in the buffering of negative news by corporate social responsibility advertising. Corporate Communications: An International Journal, 26 (2). pp. 382-402. ISSN 1356-3289

Abstract

Metadata

Authors/Creators:
  • Han, J.H.
  • Davies, G.
  • Grimes, A.
Copyright, Publisher and Additional Information: © 2020 Emerald Publishing Limited. This is an author-produced version of a paper subsequently published in Corporate Communications: An International Journal. This version is distributed under the terms of the Creative Commons Attribution-NonCommercial Licence (http://creativecommons.org/licenses/by-nc/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You may not use the material for commercial purposes.
Keywords: CSR advertising; Negative news; Recency effects; Mediation effects; Attribution theory; Advertising effectiveness
Dates:
  • Accepted: 6 September 2020
  • Published (online): 18 September 2020
  • Published: 24 February 2021
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 13 Jul 2022 06:53
Last Modified: 15 Jul 2022 04:11
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: https://doi.org/10.1108/ccij-03-2020-0053

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