Skipping Skippable Ads on YouTube : How, When, Why and Why Not?

Banerjee, Snehasish orcid.org/0000-0001-6355-0470 and Pal, Anjan (2021) Skipping Skippable Ads on YouTube : How, When, Why and Why Not? In: International Conference on Ubiquitous Information Management and Communication 2021 (proceedings). International Conference on Ubiquitous Information Management and Communication, 04-06 Jan 2021 IEEE .

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Copyright, Publisher and Additional Information: © IEEE 2021. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details.
Keywords: online ads,skippable ads,YouTube,video ads
Dates:
  • Accepted: 8 December 2020
  • Published: 17 March 2021
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 16 Dec 2020 13:50
Last Modified: 26 Jan 2022 08:50
Published Version: https://doi.org/10.1109/IMCOM51814.2021.9377378
Status: Published
Publisher: IEEE
Refereed: No
Identification Number: https://doi.org/10.1109/IMCOM51814.2021.9377378
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