Dimensions of dynamic marketing capability and export performance

Hoque, MT, Ahammad, MF orcid.org/0000-0003-0271-2223, Tzokas, N et al. (1 more author) (2020) Dimensions of dynamic marketing capability and export performance. Journal of Knowledge Management. ISSN 1367-3270

Abstract

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Copyright, Publisher and Additional Information: © 2020, Emerald Publishing Limited. This is an author produced version of a journal article published in the Journal of Knowledge Management. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Export performance; Brand management capability; New product development capability; Ambidextrous marker orientation; Customer relationship management capability; Dynamic marketing captabilities
Dates:
  • Accepted: 24 September 2020
  • Published (online): 26 October 2020
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 13 Nov 2020 15:49
Last Modified: 13 Nov 2020 15:49
Status: Published online
Publisher: Emerald
Identification Number: https://doi.org/10.1108/jkm-09-2019-0482

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