Supply Chain Management Strategies for Increasing Productivity and Satisfying Customer Demand in the Fast Fashion Retail Sector in the UK

This research study aims to identify the different supply chain strategies within the fast fashion retail sector in the UK to improve the productivity and the customer satisfaction level. For this purpose, in-depth analysis has been conducted in accordance with the relationship of supply chain with productivity and customer satisfaction levels and impact of supply chain strategies has been evaluated with regards to fast fashion retail sector. The research methodology adopted for this research is quantitative analysis of a survey questionnaire among customers of fast fashion, supported by secondary data from fast fashion retail companies’ websites and practitioners’ publications. The data analysis and discussion show the supply chain strategies that enhance the productivity and customer satisfaction levels within the retail fashion sector. These include being agile to provide weekly new designs and trends.