Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces

Kipnis, E. orcid.org/0000-0002-7976-0787, Bebek, G. and Bröckerhoff, A. (2021) Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces. Journal of Business Research, 123. pp. 401-414. ISSN 0148-2963

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Copyright, Publisher and Additional Information: © 2020 Elsevier Inc. This is an author produced version of a paper subsequently published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: researcher cultural positionality; multicultural marketplaces; marketing and consumer research; cultural research methods
Dates:
  • Accepted: 26 September 2020
  • Published (online): 15 October 2020
  • Published: February 2021
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 05 Oct 2020 08:51
Last Modified: 08 Jan 2021 07:45
Status: Published
Publisher: Elsevier
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.jbusres.2020.09.063

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Filename: JBR SI Cross-Cult Research Positionality PREPRINT.pdf

Licence: CC-BY-NC-ND 4.0

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