$100 a month or $1,200 a year? Regulatory focus and the evaluation of temporally framed attributes

Basu, S orcid.org/0000-0002-4457-4247 and Ng, S (2021) $100 a month or $1,200 a year? Regulatory focus and the evaluation of temporally framed attributes. Journal of Consumer Psychology, 31 (2). pp. 301-318. ISSN 1057-7408

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Copyright, Publisher and Additional Information: © 2020 Society for Consumer Psychology. This is the peer reviewed version of the following article: Basu, S and Ng, S (2021) $100 a month or $1,200 a year? Regulatory focus and the evaluation of temporally framed attributes. Journal of Consumer Psychology, 31 (2). pp. 301-318. ISSN 1057-7408, which has been published in final form at https://doi.org/10.1002/jcpy.1199. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Keywords: Numerosity heuristic; Regulatory focus; Temporal framing; Vigilance
Dates:
  • Accepted: 13 September 2020
  • Published (online): 15 October 2020
  • Published: April 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 17 Sep 2020 11:40
Last Modified: 15 Oct 2022 00:26
Status: Published
Publisher: Wiley
Identification Number: https://doi.org/10.1002/jcpy.1199

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