Consumer arrogance and word-of-mouth

Ruvio, A, Bagozzi, RP, Hult, GTM et al. (1 more author) (2020) Consumer arrogance and word-of-mouth. Journal of the Academy of Marketing Science. ISSN 0092-0703

Abstract

Metadata

Authors/Creators:
  • Ruvio, A
  • Bagozzi, RP
  • Hult, GTM
  • Spreng, R
Copyright, Publisher and Additional Information: © Academy of Marketing Science 2020. This is an author produced version of a an article published in Journal of the Academy of Marketing Science. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Consumer arrogance; Word-of-mouth communication; Superiority
Dates:
  • Accepted: 5 April 2020
  • Published (online): 11 June 2020
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 14 Jul 2020 10:13
Last Modified: 11 Jun 2021 00:38
Status: Published online
Publisher: Springer Verlag
Identification Number: https://doi.org/10.1007/s11747-020-00725-3

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