Benefits of heroes to coping with mortality threats by providing perceptions of personal power and reducing unhealthy compensatory consumption

Ulqinaku, A orcid.org/0000-0003-3456-6451, Sarial-Abi, G and Kinsella, EL (2020) Benefits of heroes to coping with mortality threats by providing perceptions of personal power and reducing unhealthy compensatory consumption. Psychology & Marketing, 37 (10). pp. 1433-1445. ISSN 0742-6046

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Copyright, Publisher and Additional Information: © 2020 Wiley Periodicals LLC. This is the peer reviewed version of the following article: Ulqinaku, A , Sarial-Abi, G and Kinsella, EL (2020) Benefits of heroes to coping with mortality threats by providing perceptions of personal power and reducing unhealthy compensatory consumption. Psychology & Marketing, 37 (10). pp. 1433-1445. ISSN 0742-6046, which has been published in final form at https://doi.org/10.1002/mar.21391. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Keywords: compensatory consumption; coronavirus; heroes; mortality salience; power
Dates:
  • Accepted: 6 July 2020
  • Published (online): 18 July 2020
  • Published: October 2020
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 08 Jul 2020 13:58
Last Modified: 19 Jul 2022 09:52
Status: Published
Publisher: Wiley
Identification Number: https://doi.org/10.1002/mar.21391

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