The impact of marketing capabilities on Innovation in the face of Disruption

Olabode, O, Boso, N, Leonidou, C et al. (1 more author) (Accepted: 2019) The impact of marketing capabilities on Innovation in the face of Disruption. In: 2020 AMA Winter Academic Conference, 14-16 Feb 2020.

Metadata

Authors/Creators:
  • Olabode, O
  • Boso, N
  • Leonidou, C
  • Hultman, M
Dates:
  • Accepted: 5 November 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 14 Jan 2022 16:04
Last Modified: 14 Jan 2022 16:04
Status: Published

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