Upper echelons research in marketing

Whitler, KA, Lee, B, Krause, R et al. (1 more author) (2021) Upper echelons research in marketing. Journal of the Academy of Marketing Science, 49 (1). pp. 198-219. ISSN 0092-0703



  • Whitler, KA
  • Lee, B
  • Krause, R
  • Morgan, NA
Copyright, Publisher and Additional Information: © Academy of Marketing Science 2020. This is an author produced version of an article published in Journal of the Academy of Marketing Science. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Marketing strategy ;Strategic marketing; Upper echelons; Marketers in the upper echelons; Upper echelons marketing strategy
  • Accepted: 31 March 2020
  • Published (online): 17 June 2020
  • Published: January 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 03 Jul 2020 10:46
Last Modified: 17 Jun 2021 00:38
Status: Published
Publisher: Springer Verlag
Identification Number: https://doi.org/10.1007/s11747-020-00724-4