Does language matter to foreign subsidiary performance?

Konara, P and Wei, Y (2021) Does language matter to foreign subsidiary performance? International Marketing Review, 38 (2). pp. 276-299. ISSN 0265-1335



Copyright, Publisher and Additional Information: © 2020, Emerald Publishing Limited. This is an author produced version of an article published in International Marketing Review. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Cultural distance; Foreign subsidiary performance; Language; Language difference; Market size
  • Accepted: 1 June 2020
  • Published (online): 11 August 2020
  • Published: 6 April 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 18 Jun 2020 09:39
Last Modified: 18 Jul 2022 14:52
Status: Published
Publisher: Emerald
Identification Number:

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