Corporate rebranding : an internal perspective

Joseph, A., Gupta, S., Wang, Y. et al. (1 more author) (2021) Corporate rebranding : an internal perspective. Journal of Business Research, 130. pp. 709-723. ISSN 0148-2963



Copyright, Publisher and Additional Information: © 2020 Elsevier. This is an author produced version of a paper subsequently published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (
Keywords: Corporate rebranding; Employee engagement; Corporate brand identification; Rebranding communication; Employee buy-in; Brexit
  • Accepted: 9 April 2020
  • Published (online): 7 May 2020
  • Published: June 2021
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 15 Jun 2020 08:07
Last Modified: 11 Nov 2021 16:04
Status: Published
Publisher: Elsevier
Refereed: Yes
Identification Number:

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