Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace: A theoretical contribution

Sakka, G and Ahammad, MF orcid.org/0000-0003-0271-2223 (2020) Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace: A theoretical contribution. Journal of Business Research. ISSN 0148-2963

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2020 Elsevier Inc. This is an author produced version of a paper published in the Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Social Media (SM) employee usage; Employee brand ambassadorship; Employee advocacy; Employee wellbeing; Stakeholder
Dates:
  • Accepted: 24 March 2020
  • Published (online): 11 April 2020
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 16 Apr 2020 13:10
Last Modified: 11 Oct 2021 00:38
Status: Published online
Publisher: Elsevier BV
Identification Number: https://doi.org/10.1016/j.jbusres.2020.03.038

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