Doing business in India: The role of jaan-pehchaan

Berger, R, Barnes, BR, Konwar, Z et al. (1 more author) (2020) Doing business in India: The role of jaan-pehchaan. Industrial Marketing Management. ISSN 0019-8501



Copyright, Publisher and Additional Information: © 2020 Published by Elsevier Inc. This is an author produced version of a paper published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: India; Social business networks; Performance; Satisfaction; Jaan – pehchaan
  • Accepted: 2 March 2020
  • Published (online): 6 March 2020
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 10 Mar 2020 14:49
Last Modified: 01 Jun 2020 14:20
Status: Published online
Publisher: Elsevier
Identification Number:


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Embargoed until: 6 March 2022

Filename: Jaan Pehchaan 01 2020.pdf

Licence: CC-BY-NC-ND 4.0

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