International Marketing Under Political Uncertainty : How to Assess the Impact of Surrogate Consumer Boycott on MNEs’ Local Sales?

Ha, Yoo Jung orcid.org/0000-0002-3576-2772 (2019) International Marketing Under Political Uncertainty : How to Assess the Impact of Surrogate Consumer Boycott on MNEs’ Local Sales? EIBAzine-International Business Perspective. pp. 15-17. ISSN 2222-4785

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Copyright, Publisher and Additional Information: © 2019 European International Business Academy (EIBA). This is an author-produced version of the published paper. Uploaded with permission of the publisher/copyright holder. Further copying may not be permitted; contact the publisher for details
Keywords: International Business,Consumer Boycott,Political Uncertainty
Dates:
  • Published: 1 December 2019
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 23 Dec 2019 14:50
Last Modified: 01 Jun 2021 23:14
Status: Published
Refereed: No
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