Transcending the pyramid: opportunity co-creation for social innovation

De Silva, M., Khan, Z., Vorley, T. et al. (1 more author) (2020) Transcending the pyramid: opportunity co-creation for social innovation. Industrial Marketing Management, 89. pp. 471-486. ISSN 0019-8501



Copyright, Publisher and Additional Information: © 2019 Published by Elsevier Inc. This is an author produced version of a paper subsequently published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (
Keywords: Social enterprises; Opportunity co-creation; Relationships; Bottom of the pyramid; Emerging economies; Case study
  • Accepted: 4 December 2019
  • Published (online): 16 December 2019
  • Published: August 2020
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 18 Dec 2019 16:23
Last Modified: 16 Dec 2021 01:38
Status: Published
Publisher: Elsevier BV
Refereed: Yes
Identification Number: