Researching Marketing Capabilities: Reflections from Academia

Morgan, NA (2019) Researching Marketing Capabilities: Reflections from Academia. AMS Review, 9 (3-4). pp. 381-385. ISSN 1869-814X


  • Morgan, NA
Copyright, Publisher and Additional Information: © Academy of Marketing Science 2019. This is an author produced version of a paper published in AMS Review. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Marketing capabilities; Capability building
  • Accepted: 17 September 2019
  • Published (online): 25 November 2019
  • Published: December 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 14 Oct 2019 15:48
Last Modified: 25 Jun 2023 22:00
Status: Published
Publisher: Springer
Identification Number: