Brand heritage as a temporal perception : conceptualisation, measure and consequences

Pecot, Fabien Dominique Charles, Valette-Florence, Pierre and De Barnier, Virginie (2019) Brand heritage as a temporal perception : conceptualisation, measure and consequences. Journal of Marketing Management. pp. 1624-1643. ISSN 0267-257X



Item Type: Article
Copyright, Publisher and Additional Information: © 2019 Westburn Publishers Ltd. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details.
Keywords: brand heritage, timelessness, credibility, personal nostalgia, measurement scale, structural equation modelling
  • Accepted: 12 August 2019
  • Published (online): 24 September 2019
  • Published: 2019
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 26 Sep 2019 08:40
Last Modified: 06 Mar 2024 00:13
Published Version:
Status: Published
Refereed: Yes
Identification Number:


Filename: Brand_heritage_as_a_temporal_perception_Accepted_Manuscript.docx

Description: Brand heritage as a temporal perception Accepted Manuscript