Brand heritage as a temporal perception : conceptualisation, measure and consequences

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663, Valette-Florence, Pierre and De Barnier, Virginie (2019) Brand heritage as a temporal perception : conceptualisation, measure and consequences. Journal of Marketing Management. pp. 1624-1643. ISSN 0267-257X

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Copyright, Publisher and Additional Information: © 2019 Westburn Publishers Ltd. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details.
Keywords: brand heritage,timelessness,credibility,personal nostalgia,measurement scale,structural equation modelling
Dates:
  • Published (online): 24 September 2019
  • Published: 2019
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 26 Sep 2019 08:40
Last Modified: 05 Dec 2021 11:43
Published Version: https://doi.org/10.1080/0267257X.2019.1667414
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1080/0267257X.2019.1667414

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