Do online reviews still matter post-purchase?

Liu, H., Jayawardhena, C., Osburg, V.-S. et al. (1 more author) (2020) Do online reviews still matter post-purchase? Internet Research, 30 (1). pp. 109-139. ISSN 1066-2243



  • Liu, H.
  • Jayawardhena, C.
  • Osburg, V.-S.
  • Mohiuddin Babu, M.
Copyright, Publisher and Additional Information: © 2019 Emerald Publishing. This is an author-produced version of a paper subsequently published in Internet Research. This version is distributed under the terms of the Creative Commons Attribution-NonCommercial Licence (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You may not use the material for commercial purposes.
Keywords: Electronic word-of-mouth (eWOM); Online reviews; Post-purchase evaluation; Social comparison; Polarisation effects
  • Accepted: 25 August 2019
  • Published (online): 30 September 2019
  • Published: 3 February 2020
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 10 Sep 2019 13:53
Last Modified: 10 Dec 2021 11:08
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number:


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