‘Y’all don’t wanna hear me, you just wanna dance’: A cognitive approach to listener attention in OutKast’s ‘Hey Ya!’

In his article on ‘musical stylistics’, Morini demonstrates (with reference to a song by Kate Bush) that lyrical and musical content can work in harmony to produce consonant meanings and stylistic effects. Our article develops Morini’s musical-stylistic approach by employing cognitive theories to track how music and lyrics can work together in a different way. ‘Hey Ya!’ by OutKast (2003) employs a knowing dissonance between the song’s lyrical content and its rhythm and key, the reconciliation of which leads to a drastic and surprising re-reading of the song’s meaning, often documented in online articles and listener discussions. Combining a cognitive poetic approach with theories of ‘habituation’ and ‘fluency’ in music psychology, our analysis centres around the shifting position of the song’s lyrics within the Figure and Ground of the composition, in order to account for listener (in)attentiveness. This leads to a consideration of the attentiveness of readers to lyrical content in music more generally, and its implications for stylistic analysis of the genre.