Trivial and normative? Online fieldwork within YouTube’s beauty community

García-Rapp, F. (2019) Trivial and normative? Online fieldwork within YouTube’s beauty community. Journal of Contemporary Ethnography, 48 (5). pp. 619-644. ISSN 0891-2416



  • García-Rapp, F.
Copyright, Publisher and Additional Information: © 2018 The Author(s). This is an author-produced version of a paper subsequently published in Journal of Contemporary Ethnography. Article available under the terms of the CC-BY-NC-ND licence (
Keywords: digital ethnography; online fieldwork; YouTube; online communities; interpretive epistemologies; cultural critique; diversity
  • Published (online): 24 October 2018
  • Published: 1 October 2019
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Journalism Studies (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 11 Apr 2019 10:14
Last Modified: 12 May 2021 13:54
Status: Published
Publisher: SAGE Publications
Refereed: Yes
Identification Number:

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