Identifying the antecedents of posts’ popularity on Facebook fan pages

Banerjee, Snehasish and Chua, Alton Y.K. (2019) Identifying the antecedents of posts’ popularity on Facebook fan pages. Journal of Brand Management. p. 621. ISSN 1350-231X



Copyright, Publisher and Additional Information: © Springer Nature Limited 2019. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details.
Keywords: Content analysis,Engagement,Facebook,Friendvertise,Social media marketing,Strategy and Management,Marketing
  • Accepted: 7 April 2019
  • Published (online): 22 April 2019
  • Published: November 2019
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 08 Apr 2019 09:20
Last Modified: 14 Nov 2021 11:43
Published Version:
Status: Published
Refereed: Yes
Identification Number:
Related URLs:


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Description: JBM PopularityofPosts_PURE

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