Identifying the antecedents of posts’ popularity on Facebook fan pages

Banerjee, Snehasish orcid.org/0000-0001-6355-0470 and Chua, Alton Y.K. (2019) Identifying the antecedents of posts’ popularity on Facebook fan pages. Journal of Brand Management. p. 621. ISSN 1350-231X

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Copyright, Publisher and Additional Information: © Springer Nature Limited 2019. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details.
Keywords: Content analysis,Engagement,Facebook,Friendvertise,Social media marketing,Strategy and Management,Marketing
Dates:
  • Accepted: 7 April 2019
  • Published (online): 22 April 2019
  • Published: November 2019
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 08 Apr 2019 09:20
Last Modified: 14 Nov 2021 11:43
Published Version: https://doi.org/10.1057/s41262-019-00157-7
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1057/s41262-019-00157-7
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