Classifying residents’ roles as online place-ambassadors

Uchinaka, S., Yoganathan, V. and Osburg, V.S. (2019) Classifying residents’ roles as online place-ambassadors. Tourism Management, 71. pp. 137-150. ISSN 0261-5177



  • Uchinaka, S.
  • Yoganathan, V.
  • Osburg, V.S.
Copyright, Publisher and Additional Information: © 2018 Elsevier. This is an author produced version of a paper subsequently published in Tourism Management. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (
Keywords: Residents; Place marketing; Destination branding; Word-of-mouth; Social media
  • Accepted: 8 October 2018
  • Published (online): 15 October 2018
  • Published: April 2019
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 04 Apr 2019 13:53
Last Modified: 15 Oct 2020 00:38
Status: Published
Publisher: Elsevier
Refereed: Yes
Identification Number:


Filename: TM.pdf

Licence: CC-BY-NC-ND 4.0