Architectural marketing capabilities of exporting ventures: the contingent effect of the distributor

Theoharakis, V. orcid.org/0000-0001-7310-4239, Angelis, Y. and Georgios, B. (2019) Architectural marketing capabilities of exporting ventures: the contingent effect of the distributor. International Marketing Review, 36 (6). pp. 1026-1041. ISSN 0265-1335

Abstract

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2019 Emerald Publishing Limited. This is an author-produced version of a paper subsequently published in International Marketing Review. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Market orientation; Exports; Architectural capabilities; Resource-based theory
Dates:
  • Accepted: 19 March 2019
  • Published (online): 15 July 2019
  • Published: 15 July 2019
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 02 Apr 2019 10:42
Last Modified: 22 Nov 2021 14:19
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: https://doi.org/10.1108/IMR-02-2019-0081

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