A Ten Country-Company Study of Sustainability and Product-Market Performance

Hult, GTM, Mena, JA, Gonzalez-Perez, MA et al. (2 more authors) (2018) A Ten Country-Company Study of Sustainability and Product-Market Performance. Journal of Macromarketing, 38 (3). pp. 242-261. ISSN 0276-1467



  • Hult, GTM
  • Mena, JA
  • Gonzalez-Perez, MA
  • Lagerström, K
  • Hult, DT
Copyright, Publisher and Additional Information: © The Author(s) 2018. This is an author produced version of a paper published in Journal of Macromarketing. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: sustainability, international marketing, sustainable development, sustainable marketing, sustainable consumption
  • Published: 1 September 2018
  • Accepted: 12 June 2018
  • Published (online): 4 July 2018
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 08 Feb 2019 15:45
Last Modified: 08 Feb 2019 15:45
Status: Published
Publisher: SAGE Publications
Identification Number: https://doi.org/10.1177/0276146718787017

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