Developing new marketing approaches and models for the multicultural marketplace

Kipnis, Y. orcid.org/0000-0002-7976-0787 and Demangeot, C. (2017) Developing new marketing approaches and models for the multicultural marketplace. European MArketing Academy (EMAC).

Abstract

Metadata

Authors/Creators:
Copyright, Publisher and Additional Information: © 2017 The Authors.
Dates:
  • Published: 26 May 2017
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 23 Oct 2019 10:37
Last Modified: 23 Oct 2019 10:37
Published Version: http://www.emac-online.org/r/default.asp?iId=FMLGJ...
Status: Published
Publisher: European MArketing Academy (EMAC)

Download not available

A full text copy of this item is not currently available from White Rose Research Online

Share / Export