Materialism, cosmopolitanism, and emotional brand attachment : the roles of self-congruity and perceived brand globalness

Fastoso, Fernando Javier orcid.org/0000-0002-9760-6855 and Gonzalez Jimenez, Hector orcid.org/0000-0002-3805-8262 (2018) Materialism, cosmopolitanism, and emotional brand attachment : the roles of self-congruity and perceived brand globalness. JOURNAL OF BUSINESS RESEARCH. ISSN 0148-2963

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Copyright, Publisher and Additional Information: © 2018 Elsevier Inc. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy
Dates:
  • Accepted: 10 November 2018
  • Published (online): 24 December 2018
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 12 Nov 2018 16:00
Last Modified: 01 Dec 2021 00:39
Published Version: https://doi.org/10.1016/j.jbusres.2018.12.015
Status: Published online
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.jbusres.2018.12.015

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Description: MS Accepted 10.11.2018

Licence: CC-BY-NC-ND 2.5

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