The Relational Value of Perceived Brand Globalness and Localness

Sichtmann, C, Davvetas, V and Diamantopoulos, A (2019) The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research, 104. pp. 597-613. ISSN 0148-2963



Copyright, Publisher and Additional Information: © 2018 Elsevier Inc. All rights reserved. All rights reserved. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Perceived brand globalness/localness; Consumer-brand identification; Brand origin; Consumer-brand relationships
  • Accepted: 10 October 2018
  • Published (online): 16 October 2018
  • Published: November 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 12 Oct 2018 09:50
Last Modified: 16 Apr 2020 00:38
Status: Published
Publisher: Elsevier
Identification Number: