Research in marketing strategy

Morgan, NA, Whitler, KA, Feng, H et al. (1 more author) (2019) Research in marketing strategy. Journal of the Academy of Marketing Science, 47 (1). pp. 4-29. ISSN 0092-0703



  • Morgan, NA
  • Whitler, KA
  • Feng, H
  • Chari, S
Copyright, Publisher and Additional Information: © Academy of Marketing Science 2018. This is a post-peer-review, pre-copyedit version of an article published in Journal of the Academy of Marketing Science. The final authenticated version is available online at:
Keywords: Marketing strategy; Strategic marketing; CMO marketing challenges; Research design Review
  • Accepted: 20 July 2018
  • Published (online): 18 August 2018
  • Published: January 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 24 Sep 2018 12:44
Last Modified: 18 Aug 2019 00:40
Status: Published
Publisher: Springer US
Identification Number: