Global marketing in business-to-business contexts: Challenges, developments, and opportunities

Leonidou, CN orcid.org/0000-0003-1831-9733 and Hultman, M orcid.org/0000-0003-1771-8898 (2019) Global marketing in business-to-business contexts: Challenges, developments, and opportunities. Industrial Marketing Management, 78. pp. 102-107. ISSN 0019-8501

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Authors/Creators:
Copyright, Publisher and Additional Information: © 2018 Elsevier Inc. All rights reserved. This is an author produced version of a paper published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Global marketing; Business-to-business; International marketing
Dates:
  • Accepted: 24 April 2018
  • Published (online): 5 May 2018
  • Published: April 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 10 May 2018 12:20
Last Modified: 05 May 2020 00:38
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.indmarman.2018.04.016

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