‘Student Switch Off!’ : How do university students respond to a corporate-sponsored pro-environmental social marketing campaign?

Manika, Danae, Gregory-Smith, Diana, Wells, Victoria orcid.org/0000-0003-1253-7297 et al. (1 more author) (2019) ‘Student Switch Off!’ : How do university students respond to a corporate-sponsored pro-environmental social marketing campaign? Studies in Higher Education. pp. 1691-1706. ISSN 0307-5079

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Copyright, Publisher and Additional Information: © 2018 Society for Research into Higher Education. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Keywords: Corporate social responsibility,environmental attitudes,perceived higher education institution behaviour,scepticism,sponsored environmental campaign,Education
Dates:
  • Accepted: 8 May 2018
  • Published (online): 5 July 2018
  • Published: 2019
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 08 May 2018 15:10
Last Modified: 23 Oct 2021 23:11
Published Version: https://doi.org/10.1080/03075079.2018.1474456
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1080/03075079.2018.1474456
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Description: SwitchOff_FINAL ACCEPTED May 2018

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