How theory can inform strategic management education and learning

This paper examines the ways in which theory can improve strategy education and learning. It does so by examining one key question – how and why, and across which dimensions do firms differ? Pedagogical approaches can be formulated to test the proposition that firms differ, to challenge students to explore the reasons for differences between firms (and the impact of this on strategy) and to discover systematic differences and similarities in firms cross a wide variety of contexts.