Expanding the Boundaries of Brand Communities : The Case of Fairtrade Towns

Peattie, Ken, Samuel, Anthony and Doherty, Bob orcid.org/0000-0001-6724-7065 (2018) Expanding the Boundaries of Brand Communities : The Case of Fairtrade Towns. European Journal of Marketing. pp. 758-782. ISSN 0309-0566

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Copyright, Publisher and Additional Information: © 2018 Emerald Publishing Limited. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details.
Keywords: Brand communities,Branding,Co-creation,Fair trade,Prosumer,Marketing
Dates:
  • Published (online): 31 January 2018
  • Published: 9 April 2018
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 13 Feb 2018 16:10
Last Modified: 28 Nov 2021 00:40
Published Version: https://doi.org/10.1108/EJM-03-2016-0124
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1108/EJM-03-2016-0124
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