Cognitive outcomes of brand heritage: A signaling perspective

Pecot, Fabien Dominique Charles, Merchant, Altaf, Valette-Florence, Pierre et al. (1 more author) (2018) Cognitive outcomes of brand heritage: A signaling perspective. JOURNAL OF BUSINESS RESEARCH. pp. 304-316. ISSN 0148-2963



Item Type: Article
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© 2018 Elsevier Inc. All rights reserved. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy.

Keywords: Brand heritage, Nostalgia, Price premium, Signaling theory, Time orientation
  • Accepted: 8 January 2018
  • Published (online): 3 February 2018
  • Published: April 2018
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 06 Feb 2018 16:50
Last Modified: 15 Apr 2024 23:12
Published Version:
Status: Published
Refereed: Yes
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Filename: Cognitive_Outcomes_of_Brand_Heritage.pdf

Description: Cognitive Outcomes of Brand Heritage

Licence: CC-BY-NC-ND 2.5