Cognitive outcomes of brand heritage: A signaling perspective

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663, Merchant, Altaf, Valette-Florence, Pierre et al. (1 more author) (2018) Cognitive outcomes of brand heritage: A signaling perspective. JOURNAL OF BUSINESS RESEARCH. pp. 304-316. ISSN 0148-2963

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Copyright, Publisher and Additional Information: © 2018 Elsevier Inc. All rights reserved. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy.
Keywords: Brand heritage,Nostalgia,Price premium,Signaling theory,Time orientation,Marketing
Dates:
  • Published: April 2018
  • Published (online): April 2018
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 06 Feb 2018 16:50
Last Modified: 06 Dec 2021 00:22
Published Version: https://doi.org/10.1016/j.jbusres.2018.01.016
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1016/j.jbusres.2018.01.016
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Description: Cognitive Outcomes of Brand Heritage

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