Patrimoine de marque : le passé au service du management de la marque

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663 and De Barnier, Virginie (2017) Patrimoine de marque : le passé au service du management de la marque. Recherche et Applications en Marketing. ISSN 2051-5707

Abstract

Metadata

Authors/Creators:
Copyright, Publisher and Additional Information: © l’Association Française du Marketing, 2017. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Keywords: authenticity,brand equity,brand heritage,brand inheritance,brand management,nostalgia,past
Dates:
  • Published: 30 March 2017
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 19 Oct 2017 15:15
Last Modified: 14 Nov 2021 11:31
Published Version: https://doi.org/10.1177/2051570717699376
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1177/2051570717699376

Download

Filename: RAM_finale_Patrimoine_de_marque.pdf

Description: RAM finale - Patrimoine de marque

Share / Export

Statistics