Behavioural psychology, marketing and consumer behaviour : a literature review and future research agenda

Wells, VK orcid.org/0000-0003-1253-7297 (2015) Behavioural psychology, marketing and consumer behaviour : a literature review and future research agenda. Journal of Marketing Management. pp. 1119-1158. ISSN 0267-257X

Metadata

Authors/Creators:
Copyright, Publisher and Additional Information: © 2014 Westburn Publishers Ltd. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details
Dates:
  • Published: 1 August 2015
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 12 Oct 2017 14:00
Last Modified: 09 Nov 2021 00:14
Published Version: https://doi.org/10.1080/0267257X.2014.929161
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1080/0267257X.2014.929161

Download

Filename: 2014_JMM_Final_Author_PDF.pdf

Description: 2014 JMM Final Author PDF

Share / Export

Statistics