Do corporate image and reputation drive brand equity in India and China? - Similarities and differences

Heinberg, M orcid.org/0000-0003-2850-1862, Ozkaya, HE and Taube, M (2018) Do corporate image and reputation drive brand equity in India and China? - Similarities and differences. Journal of Business Research, 86. pp. 259-268. ISSN 0148-2963

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Copyright, Publisher and Additional Information: © 2017 Elsevier Inc. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Signaling Theory; Corporate Image; Corporate Reputation; Brand Equity; China; India
Dates:
  • Accepted: 13 September 2017
  • Published (online): 18 September 2017
  • Published: May 2018
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 15 Sep 2017 09:26
Last Modified: 18 Mar 2019 01:39
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.jbusres.2017.09.018

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