Envisioning consumers: How videography can contribute to marketing knowledge

Belk, RW, Caldwell, M, Devinney, TM orcid.org/0000-0002-4867-1861 et al. (4 more authors) (2018) Envisioning consumers: How videography can contribute to marketing knowledge. Journal of Marketing Management, 34 (5-6). pp. 432-458. ISSN 0267-257X



Copyright, Publisher and Additional Information: © 2017, Westburn Publishers Ltd. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 02 October 2017 , available online: https://doi.org/10.1080/0267257X.2017.1377754
Keywords: Videography, typology, marketing, film, consumer research
  • Published: 2018
  • Accepted: 23 July 2017
  • Published (online): 2 October 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 04 Aug 2017 11:23
Last Modified: 02 Apr 2019 00:38
Status: Published
Publisher: Taylor & Francis
Identification Number: https://doi.org/10.1080/0267257X.2017.1377754

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