Does Organizational Creativity Always Drive Market Performance?

Boso, N orcid.org/0000-0001-7043-4793, Donbesuur, F, Bendega, T et al. (2 more authors) (2017) Does Organizational Creativity Always Drive Market Performance? Psychology and Marketing, 34 (11). pp. 1004-1015. ISSN 0742-6046

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Copyright, Publisher and Additional Information: © 2017, Wiley. This is the peer reviewed version of the following article: Boso, N , Donbesuur, F, Bendega, T et al. (2 more authors) (2017) Does Organizational Creativity Always Drive Market Performance? Psychology and Marketing, 34 (11). pp. 1004-1015: , which has been published in final form at http://dx.doi.org/10.1002/mar.21039. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Keywords: developing economy; environment dynamism; market performance; NPD capability; organizational creativity; responsiveness
Dates:
  • Accepted: 28 July 2017
  • Published (online): 10 October 2017
  • Published: 1 November 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 31 Jul 2017 11:12
Last Modified: 10 Oct 2019 00:38
Status: Published
Publisher: Wiley
Identification Number: https://doi.org/10.1002/mar.21039

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