How important is the name in predicting false recognition for lookalike brands?

Humphreys, M.S., McFarlane, K., Burt, J. et al. (3 more authors) (2017) How important is the name in predicting false recognition for lookalike brands? Psychology, Public Policy, and Law, 23 (3). pp. 381-395. ISSN 1076-8971

Abstract

Metadata

Authors/Creators:
  • Humphreys, M.S.
  • McFarlane, K.
  • Burt, J.
  • Kelly, S.
  • Weatherall, K.
  • Burrell, R.G.
Copyright, Publisher and Additional Information: © 2017, American Psychological Association. This is an author produced version of a paper subsequently published in Psychology, Public Policy, and Law. Uploaded in accordance with the publisher's self-archiving policy. This article may not exactly replicate the final version published in the APA journal. It is not the copy of record.
Keywords: recognition memory; false memory; trademark law; marketing; advertising
Dates:
  • Accepted: 5 May 2017
  • Published: August 2017
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Law (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 19 May 2017 11:33
Last Modified: 26 Aug 2017 07:54
Published Version: https://doi.org/10.1037/law0000133
Status: Published
Publisher: American Psychological Association
Refereed: Yes
Identification Number: https://doi.org/10.1037/law0000133

Share / Export

Statistics