The Self-Concept Life Cycle and Brand Perceptions: An Interdisciplinary Perspective

Gonzalez Jimenez, Hector orcid.org/0000-0002-3805-8262 (2017) The Self-Concept Life Cycle and Brand Perceptions: An Interdisciplinary Perspective. AMS Review. ISSN 1869-8182

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Copyright, Publisher and Additional Information: © The Author(s) 2017. This article is an open access publication
Dates:
  • Published (online): 26 April 2017
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 11 May 2017 11:00
Last Modified: 29 Aug 2021 10:41
Published Version: https://doi.org/10.1007/s13162-017-0092-9
Status: Published online
Refereed: Yes
Identification Number: https://doi.org/10.1007/s13162-017-0092-9

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