How marketing capabilities and current performance drive strategic intentions in international markets

Kaleka, A and Morgan, NA (2019) How marketing capabilities and current performance drive strategic intentions in international markets. Industrial Marketing Management, 78. pp. 108-121. ISSN 0019-8501

Abstract

Metadata

Authors/Creators:
  • Kaleka, A
  • Morgan, NA
Copyright, Publisher and Additional Information: © 2017 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Strategic intentions; Marketing capabilities; Market performance; Cost efficiency; Differentiation; Competitive intensity; International marketing; Performance feedback; Exporting
Dates:
  • Published: April 2019
  • Accepted: 1 February 2017
  • Published (online): 20 February 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 04 May 2017 10:48
Last Modified: 10 Apr 2019 14:17
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.indmarman.2017.02.001

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