Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially

Basu, S and Savani, K (2017) Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially. Organizational Behavior and Human Decision Processes, 139. pp. 76-91. ISSN 0749-5978

Abstract

Metadata

Authors/Creators:
  • Basu, S
  • Savani, K
Copyright, Publisher and Additional Information: © 2017 Elsevier Inc. This is an author produced version of a paper published in Organizational Behavior and Human Decision Processes. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Choice architecture; Cognitive load; Option presentation; Processing load; Sequential; Simultaneous
Dates:
  • Published: March 2017
  • Accepted: 18 January 2017
  • Published (online): 3 February 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 11 Apr 2017 12:30
Last Modified: 03 Feb 2019 01:38
Published Version: https://doi.org/10.1016/j.obhdp.2017.01.004
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.obhdp.2017.01.004

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