Awareness of greater numbers of ecosystem services affects preferences for floodplain management

People's preferences for different habitat management scenarios determine the way that floodplain habitats are managed, and the ecosystem services that they provide. Making people aware of a greater number of ecosystem services may encourage them to design habitat management that better balances the provision of conflicting services. To investigate the impacts of ecosystem service information on people's preferences for floodplain habitat management options, we manipulated the number of ecosystem services that participants knew about, and the level of detail of the information they were provided with. The preferences of participants differed depending on the number of services that were described. Providing people with ecosystem service information had a quantifiable effect on their preferences among different habitat management options, and increased the variability in preferences between people. These findings are consistent with the theory that ecosystem service information should encourage people to consider a wider range of benefits that nature provides, and this in turn may enable habitat management that better balances trade-offs between different services. Simply describing more ecosystem services to people had no effect on their preferences for management options, suggesting that detailed, empirical data on ecosystem services are required to affect decision making.