Why pay more for sustainable services? The case of ecotourism

Kazeminia, A, Hultman, M and Mostaghel, R (2016) Why pay more for sustainable services? The case of ecotourism. Journal of Business Research, 69 (11). pp. 4992-4997. ISSN 0148-2963



  • Kazeminia, A
  • Hultman, M
  • Mostaghel, R
Copyright, Publisher and Additional Information: © 2016, Elsevier Inc. All rights reserved. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Ecotourism; Willingness to pay premium; Affective attitude; Materialism; Environmental beliefs
  • Accepted: 1 April 2016
  • Published (online): 4 May 2016
  • Published: November 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 23 Jan 2017 16:48
Last Modified: 05 Nov 2017 02:09
Published Version: https://doi.org/10.1016/j.jbusres.2016.04.069
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.jbusres.2016.04.069