Different Recipes for Success in Business Relationships

Zaefarian, G orcid.org/0000-0001-5824-8445, Thiesbrummel, C, Henneberg, SC et al. (1 more author) (2017) Different Recipes for Success in Business Relationships. Industrial Marketing Management, 63. pp. 69-81. ISSN 0019-8501



Copyright, Publisher and Additional Information: © 2016 Elsevier Inc. This is an author produced version of a paper published in Industrial Marketing Management. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Configuration theory; Business relationships; Business strategies; fsQCA
  • Accepted: 7 December 2016
  • Published (online): 3 January 2017
  • Published: May 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 04 Jan 2017 10:44
Last Modified: 03 Jan 2019 01:38
Published Version: https://doi.org/10.1016/j.indmarman.2016.12.006
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.indmarman.2016.12.006