The Role of M-commerce Readiness in Emerging and Developed Markets

Ashraf, AR, Thongpapanl, N, Menguc, B et al. (1 more author) (2017) The Role of M-commerce Readiness in Emerging and Developed Markets. Journal of International Marketing, 25 (2). pp. 25-51. ISSN 1069-031X



  • Ashraf, AR
  • Thongpapanl, N
  • Menguc, B
  • Northey, G
Copyright, Publisher and Additional Information: © 2016, American Marketing Association. This is an author produced version of a paper published in the Journal of International Marketing. Uploaded with the permission of the publisher.
Keywords: Mobile Commerce; Readiness; Habit; Ubiquity; Developed vs. Developing Markets
  • Accepted: 20 September 2016
  • Published (online): 24 October 2016
  • Published: June 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 23 Sep 2016 12:48
Last Modified: 25 Oct 2017 02:29
Published Version:
Status: Published
Publisher: American Marketing Association
Identification Number: